About Us

Connect with the best EU distributors

Why settle for higher prices with local distributors when you can save 7-15% by connecting directly with EU suppliers? Start saving as early as tomorrow. Simply create an account and dive in.

Only Stocked Products

Better Prices

Simple Product Feeds

Get New Products Faster

Welcome to Releasemi, you portal for EU distribution. Here, you can browse through the curated selection of products from our trusted suppliers. If you're a reseller looking to integrate with our distributors, reach out and we'll get you started in no time.

Our idea

Most Nordic resellers buy from local distributors because it’s easier—no language barriers, no cultural differences. It's hard to beat that cozy relationship with your local Key Account Manager (KAM) who’s taken you out for a drink five times already.

But digitalization is changing everything. We’re here to simplify cross-border purchasing by ditching emails, phone calls, and PDFs—and, yes, maybe even your regular beer meetups (sorry about that). We aim to offer you the best prices, more stock, and the latest products from all over the EU. The process? Seamless and boring—just a plain data feed. Now you can save that beer for a friend instead.

Free for Retailers and Resellers

Best of all, our service is free for retailers and resellers. No hidden fees, no surprise charges. Our business model? We help you get the best prices, and the distributors pay us a small commission for being on the platform.

How does it work for resellers?

We connect distributors to your existing store. Don’t have one? No problem—we’ll set up a B2B shop for you, almost free of charge.

Once connected, here’s how it works:

  1. Products are added or removed from your store every night based on supplier stock.
  2. Prices and stock counts update automatically every hour.
  3. Your customers find what they need, place an order, and check out.
  4. Orders are forwarded to the right distributor via XML.
  5. The distributor ships the product directly to your customer.
  6. You invoice the customer, and the distributor invoices you. Simple.

Why Choose Us?

We’re here to revolutionize the distribution business by making digitalization not just possible, but easy. We believe trade improves the world—for importers, retailers, and consumers alike—and digitalization can make it even better for everyone. Yet, we’re honestly shocked by how old-school the distribution industry remains in the age of e-commerce. We want to work with forward-thinking companies who see the opportunities in digitizing distribution. And even if you're a bit of a dinosaur (a smart one, of course!), we're more than happy to help bring your business into the digital age.

Get started today. Connect with our distributors and gain access to over 15,000 products at your fingertips.